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I think most people are finding job hunting extremely frustrating right now. Career development is feeling more like arrested development for most.

Here is an email I received from Jill this week.

I can’t even see hardly any jobs that I can apply for any more.
I feel I will have to go back to education and have a massive debt over me
for years afterwards.

Jill

Should Jill go back to university and get more qualifications? Well generally speaking the answer is “No”.

A couple of things you need to know. In the last five to ten years or so university has become big business. It needs to make money – lots of money. So it sells you the magic bullet. –

“If you only had this qualification then all you job worries would be over.”

Unfortunately they cannot keep up their side of the bargain and the percentage of students who actually get a job in their field is pitifully low. Let’s put it this way. There is a reason universities do not offer money back guarantees.

The second thing you need to know is that, in my experience, the “product” is fine – it’s the marketing that’s needing work.

What do I mean by that?

Well pretty much everyone has a marketing problem not a product problem. This means that it doesn’t matter how much you improve the product, if the marketing is still rubbish then it’s not going to sell.

I have been in professional markeing over twenty years. Fore the last ten years I have been helping people with their careers and working with psychology but these are still marketing issues.

  • Deciding what you want to do for a living
  • Getting interview invites
  • Communications, written, voice or in person
  • Interviews

These are all marketing issues. The people who are good at marketing are the ones who excel in all of the above areas.

Unfortunately everyone is bad at marketing – yes everyone.

The good news is that these skills can be learned. This is what I cover in the 3 Step System. You don’t need to know much to be significantly better than everyone else.

So my advice to jill is not to go to university. Instead learn the core markeing skills as used in career development and make the most of the product as it stands. I’m pretty sure the product is already good enough, so now you need to work on marketing it properly.

Even great products will sit on the shelf if they are not properly marketed. That’s human psychology for you. Check out the 3 Step System, which, unlike the university, does come with a money back guarantee.