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If you’re searching for your new Ideal Job, or looking to kick of your entrepreneurial business, you’ll be hearing lots about ‘creating a personal brand’ online.

Mari Smith was labelled the “Pied Piper of Facebook” by Fast Company magazine. Here is an interview we did with Mari to discover her top tips for ‘Everyday People’ using Facebook to create a successful online personal brand.

We recorded this interview using Skype whilst we were in the UK and Mari was somewhere on the West Coast of North America, so there are a few glitches in there – it isn’t your audio going wild! It is nearly 2 years old and Mari is no longer travelling the US in her RV – even with the speed that Facebook has changed and grown, her advice in the call is still highly relevant!

P.S Here’s another very useful post on Mari’s website Simply Facebook and Twitter with the ABCs of Social Media